Book chapter on air transport marketing
Happy to have contributed Chapter 19 on Air transport marketing to a new book on "Air transport management: An international...
New book on Airport Marketing
https://www.routledge.com/Airport-Marketing/Halpern-Graham/p/book/9780415529396
Publication: Content analysis of European airport websites
New publication in the Journal of Air Transport Management on "Content analysis of European airport websites". The paper is authored with...
Publication: Use of social media by airports
New publication in the Journal of Airline and Airport Management on the "Use of social media by airports". Click here for access to the...
Publication: What´s in a name? Analysis of airport brand names and slogans
New publication in the Journal of Airport Management on "What´s in a name? Analysis of airport brand names and slogans". The paper is...
Publication: Marketing innovation: Sources, capabilities and consequences at airports in Europe´s pe
New publication in the Journal of Air Transport Management on "Marketing innovation: Sources, capabilities and consequences at airports...
Publication: Direct, moderating and mediating effects of market orientation on the performance of ai
New publication in the Journal of Travel and Tourism Marketing on "Direct, moderating and mediating effects of market orientation on the...
Publication: Governance structures and the market orientation of airports in Europe´s peripheral are
New publication in the Journal of Air Transport Management on "Governance structures and the market orientation of airports in Europe´s...
Nya restrender - då blir regionala flygplatser allt viktigare
Click here to access the article (Swedish)
