Book chapter on air transport marketing
Happy to have contributed Chapter 19 on Air transport marketing to a new book on "Air transport management: An international...
Publication: Content analysis of European airport websites
New publication in the Journal of Air Transport Management on "Content analysis of European airport websites". The paper is authored with...
Publication: Use of social media by airports
New publication in the Journal of Airline and Airport Management on the "Use of social media by airports". Click here for access to the...
Publication: What´s in a name? Analysis of airport brand names and slogans
New publication in the Journal of Airport Management on "What´s in a name? Analysis of airport brand names and slogans". The paper is...
Publication: Marketing innovation: Sources, capabilities and consequences at airports in Europe´s pe
New publication in the Journal of Air Transport Management on "Marketing innovation: Sources, capabilities and consequences at airports...